© Selfie, 2019, WHITE RABBIT FAMILY
best50
ENG
Moscow, Novinsky boulevard, 31 (Novinsky shopping centre, 2nd floor)
+7 (495) 995-85-03
background background

Sinless Burger at Selfie restaurant

2019/04/19

Meet the unique position in the menu of the Selfie restaurant - vegetable meat burgers, which are almost impossible to distinguish from the usual!

Innovative burger is made from vegetable meat Beyond Meat, consisting of pea protein, water and oil, 100% vegan. By its consistency, smell, taste and color, it is almost impossible to distinguish from the usual, and the red color is achieved through beet juice.

A team of 40 scientists, chefs, molecular biologists and plant physiologists worked on the formula of plant meat in the innovation center of the Manhattan Beach Project in California. For more than seven years they have worked to make it as similar as possible to the present. The assembly method is similar to the process used to make pasta: the ingredients are mixed, the mixture is pressed, and then formed into the final product. The only ingredient of animal meat that was impossible to synthesize from plants was cholesterol, so it is not in the vegetable burger.

Bill Gates, the founder of Microsoft Corp., Biz Stone, Twitter co-founder, Leonardo DiCaprio, McConald’s ex-CEO Don Thompson and many other rich people who care about the future of our planet invested in the development of vegetable meat. Then the protein giant Tyson Foods and Nestle Corporation followed them.

Restorateur Boris Zarkov and the White Rabbit Family holding share the ideas and values of responsible and environmentally friendly consumption and seek to draw the attention of society to the complex issues involved. The production of a vegetable burger consumes 99% less water, 93% less land, 46% less electricity, and greenhouse gas emissions when it is produced is exactly ten times less than if it were from ordinary meat.

Try the unique sinless Burger at Selfie: it is on the menu from April 19!

made by tabo