Selfie Restaurant
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© Selfie, 2019, WHITE RABBIT FAMILY
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Moscow, Novinsky boulevard, 31 (Novinsky shopping centre, 2nd floor)
+7 (495) 995-85-03

Sinless Burger at Selfie restaurant

Meet the unique position in the menu of the Selfie restaurant - vegetable meat burgers, which are almost impossible to distinguish from the usual!

Innovative burger is made from vegetable meat Beyond Meat, consisting of pea protein, water and oil, 100% vegan. By its consistency, smell, taste and color, it is almost impossible to distinguish from the usual, and the red color is achieved through beet juice.

A team of 40 scientists, chefs, molecular biologists and plant physiologists worked on the formula of plant meat in the innovation center of the Manhattan Beach Project in California. For more than seven years they have worked to make it as similar as possible to the present. The assembly method is similar to the process used to make pasta: the ingredients are mixed, the mixture is pressed, and then formed into the final product. The only ingredient of animal meat that was impossible to synthesize from plants was cholesterol, so it is not in the vegetable burger.

Bill Gates, the founder of Microsoft Corp., Biz Stone, Twitter co-founder, Leonardo DiCaprio, McConald’s ex-CEO Don Thompson and many other rich people who care about the future of our planet invested in the development of vegetable meat. Then the protein giant Tyson Foods and Nestle Corporation followed them.

Restorateur Boris Zarkov and the White Rabbit Family holding share the ideas and values of responsible and environmentally friendly consumption and seek to draw the attention of society to the complex issues involved. The production of a vegetable burger consumes 99% less water, 93% less land, 46% less electricity, and greenhouse gas emissions when it is produced is exactly ten times less than if it were from ordinary meat.

Try the unique sinless Burger at Selfie: it is on the menu from April 19!

New set from Anatoly Kazakov «Edible/Non-edible»

Responsible (ethical) consumption is a social phenomenon that appeared as a response to the growing concern of developed countries’ people about the environmental and social problems of the planet.

In Russia, ethical consumption is still in its infancy. Chefs promoting this global trend in our country are becoming the mouthpieces of social responsibility. The task of the chef who is on this path is to use organic products, minimize kitchen leftovers and be more attentive to their processing.

Anatoly Kazakov, chef of the restaurant Selfie, presents a new set of "Edible / Non-edible", created in accordance with all the canons of responsible consumption. For example, Anatoly cooks mushroom pate from mushroom peels, duck fat and chicken skin, that accumulate in the kitchen. In the vegetable appetizer he uses cabbage stalks, and he leaves only chitin shell from the shrimp. The cod's neck (triangle with a fin), which at best is used for broths, turns into an independent dish here: it turns out that it has a very special taste and texture.

This set is about ethical consumption for you, if you are attentive to your nutrition and want to transfer the planet to your children clean.

 

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№70 in The World’s 100 Best Restaurants

Most famous and expected restaurant rating published

 

Higher and higher! 18 points upwards at once: this year Selfie is on the 70th line in The World’s 100 Best Restaurants. The prestigious international rating The World's Best Restaurants announced the results of 2018: Russian gastronomy has received global recognition.

 

Selfie and Anatoly Kazakov (chef) are surrounded by Kike Dacosta, the legend of Spanish gastronomy (№68), and the frontmen of the Scandinavian trend — Relae (№71). According to the jury, Selfie is still a total must have for every gourmet.

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